Tuesday, 24 October 2017

brand spotlight - e.l.f. cosmetics ♥

For my everyday make-up routine, I have started to switch up my products. I was lucky enough to receive a selection of e.l.f. goodies* and I thought the products would make a great brand spotlight post. Not only will I talk about the quality of the make-up but I also wanted to talk about what I think of the overall brand image. e.l.f. was actually created in New York in 2004 and this year it was launched in Superdrug, you can see my event blog post here. As you can see, the packaging and presentation of the products is pretty flawless. Let's start with my favourite product that I tested, the e.l.f. Nude Eyeshadow Palette in Rose Gold.
We all know I am a orange/brown smokey eye lover when it comes to my eye routine but I love that I got the chance to test out a slightly pinker approach. For £12.50 you are getting your money's worth and much more, the compact is a great size and the mirror makes this palette very user friendly. I am pretty bored of carrying an extra mirror in my bag so its nice that e.l.f. have this covered. Shade wise, I was really impressed with how bold the pigmentation was. Considering the shades are quite neutral, warm and light, they still showed great depth on my eyelids and hand swatches.
I was not disappointed. Ironically, the pinker shades really gave my eyes a very 00's vibe, similar to Eva Longoria's make-up in Desperate Housewives. It goes without saying that this palette is great for everyday wear, I would have liked a few darker shades for my lid but I admire that the colour selection takes me out of my comfort zone. As you can see from the swatches, the colours are incredibly vibrant, I am really drawn to the deep berry lip colour and if you are looking for a Halloween friendly lip shade, Wine is definitely a great option. If you really want an intense look, try adding a splash of the Aqua Beauty Radiant Gel Lip Stain in the shade Dewy Berry. I cannot wait to wear this lip look for Halloween! For unique beauty products, the Lip Exfoliator really caught my eye.
I have been testing the Sweet Cherry scent and at first, I thought it was a lip balm but it actually removes dry skin from your lips as well as keeping them moisturised, this improves the softness and appearance when you apply your lipstick or lip liner on top of your lips. You don't need to use it often but it really makes a difference to your lip routine. Overall, I am very excited that you can now buy the e.l.f. range at Superdrug, they have very classic shades and certain colours that take you back to 00's - hello Paris Hilton! If you are looking for high quality, everyday make-up or if you want to experiment with make-up tutorials on a budget, you have come to the right place. What do you think of the e.l.f. range? Have you tried them before? ♥


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