Friday, 5 May 2017

the e.l.f. superdrug event ♥

Last night I headed to Soho on Greek Street to attend the highly anticipated e.l.f. launch. I was greeted with mini chicken burgers and Prosecco while I made my way upstairs. I have been to quite a few events this year but I have never seen so many people at one event before! It was such a lovely atmosphere and it was great to see bloggers and journalists talk about e.l.f. (eyes, lips and face). The brand is finally available in Superdrug so the event was a great way to showcase the product line and celebrate the latest addition to the Superdrug brand. The event interior was a mixture of white marble and classic white wall, this certainly made the products even more Instagram friendly.

I was instantly drawn to the table of products, the eye shadow and highlighter palettes really stood out to me and although the packaging is simple and classic, the e.l.f. shades are very on trend. I was able to speak to the make-up artists to find out more about the collection and the latest additions to the brand, including the Radiant Lip Gels. I will be reviewing the products in a separate post but I thought it would be quite nice to show you the event photos. What do you think of e.l.f. - have you tried any products before? You can see my very, very old review here! It is always nice to see how your photos improve over the years! ♥


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