A few weeks ago I started my brand spotlight series again and as I was looking at the make-up counters today, I saw Estée Lauder nestled in the middle. I remember reviewing a lipstick and a pressed powder when I was interning at more! magazine, all the way back in 2012. I was thrilled to try the Estée Lauder products for the first time and I don't think the excitement has ever worn off. When I look to review a product or to judge a brand, I personally look for something exciting but also achievable. Although Jeffree Star (for example) is an incredible make-up brand, blue or yellow liquid lipsticks or neon green brow pencils really don't excite me but Kendall Jenner or Victoria Beckham partnering up with Estée Lauder? Now that gets my attention.
From a brand perspective, it is a pretty smart move using Kendall as the face of Estée Lauder and also launching a collection with Victoria Beckham, it widens up Estée Lauder to a larger demographic and gives it a fresh touch. I think for most people, Estée Lauder is a cult brand, at least 99% of my friends and family have a particular favourite product from the range and I think the classic packaging and the high quality product formulas keep the brand in high demand. As soon as I think of Estée Lauder, I immediately think of the Advanced Night Repair Serum and the Double Wear Foundation. I love that they have iconic hero products and I really love that they are constantly using celebrity icons to represent the brand, especially when they match the classic brand look! I don't know about you, but I love that Estée keeps their shades and products classic and timeless, I really love that they don't change a pretty flawless brand and that their products can be passed down to each generation, no matter how young. If you are looking for a perfect red lip or a subtle smokey eye, I definitely recomend you have a peek at your closest Estée Lauder counter. What do you think of Estée Lauder, do you like the new collection from Victoria Beckham collection? ♥