Without a doubt, Olay is one of the most influential skin brands in the world. I use it, my mother uses it and her mother used it, it has been around for over 60 years so you can trust that they completely understand skin care. I was lucky enough to be sent the new Olay Anti-Wrinkle 2 in 1 Primer* to try out. The primer is called firm & lift and it focuses on hydration. Just from the name of the product you can see it has many uses! So what exactly does the new Olay Primer do? Well, for starters it provides incredible moisture for your skin cells, and with the weather slowly getting warmer, your skin is more likely to become dry. But you can also use this as a primer before you apply apply concealer and foundation though because it creates an amazing base. I used to use a clear primer but I love the multipurpose properties that this Olay primer has. Now, as I am getting older, I am starting to realise how beneficial it is to prepare your skin. When I say prepare, I am thinking of sun protection and anti-ageing creams.
It has been said that to really benefit from anti-wrinkle creams, you need to start using them from the age of 18. Now, I used to avoid buying products with anti-ageing ingredients in them purely because I had the mindset of "I am young anyway". But why not? It does not hurt to be extra caring about your skin and if you really want to see results, the earlier you act to prevent skin damage and wrinkles, the better! Olay are the masters of anti-ageing products and the fact they have included this in this new Primer is even better. I love the texture of this primer because it is not runny and it feels incredibly smooth on my skin. I really recommend this if you are just starting to use anti-wrinkle products and you want to use it for more than one thing. A make-up primer and an anti-ageing cream really is a match made in heaven! 10/10 ♥